AT 35,000ft by BETTINA ULIVI
NOTES AND JOURNEY
Born in Caracas, Bettina Ulivi left Venezuela at the age of 17 to pursue her career in fashion design at Parsons The New School for Design in New York City. Her time in college and Manhattan was instrumental in shaping her creative foundation, establishing her designs and experimenting with different styles, trends and materiality. She came to love the process of creating something new. Developing skills such as fashion design techniques in garment construction, illustration, creative direction and enhancing graphic design skills in different softwares, while also learning the business and conceptual aspect of fashion industries, not only through university, but from her past experiences as an intern in small boutiques and large fashion companies. She named her brand “ U L I V I '' after her last name, a family’s name which her grandfather praised and taught his grandkids to feel proud of - synonym for hard-working, honest, responsible and loving. She felt the need to name her future career after the family she admired and the people that supported her the most.
“I find design very similar to a song, where singers use their talent to manipulate fans with their vocals and beats, creating something melodious, appealing, captivating and memorable. However, the real skill is for the artist to produce a more accomplished mashup than those offered by others. I think fashion is a great reflection of this statement, where any artist or designer makes use of creation as he or she pleases, giving each piece or invention its personal and unique identity. It all comes down to taste and creativity, the way I make and present my work to my audience, taking something rather ordinary and altering it to create something worth the attention, something extraordinary.” - Bettina Ulivi