Joya Ma

Joya Ma

Collection
Image: Joya Ma is a New York based fashion designer specializing in high-end womenswear and couture gowns. She is a graduate from Parsons School of Design with a BFA in Fashion Design and a minor in Creative Entrepreneurship. Having an interest in psychology, she is a strong advocate for woman empowerment and mental health wellness. She explores strong silhouette, sharp angles, layers, and sexiness through femme fatale narratives. She expresses pain, struggles, and dark fantasy through glamour, romance, and maximalism. Joya is a CFDA finalist and the recipient of Underfashion Club Lingerie Contest Award. She started her own brand in May 2021 after working for Christian Siriano, Sea NY, Christian Cowan, Ellassay, as well as being a mentee at Carolina Herrera.
Image: INSOMNIA EDITORIAL

INSOMNIA fabricates the intertwined relationship between glamour and pain. As I continue to struggle with severe insomnia, the collection explores my battle with sleep deprivation through the creation of enchanting femme fatale characters. Instead of lingering on the negative side effects of my struggles, the work celebrates life obstacles as a place for creative strength, as well as a vindictive journey towards insomnia that comes from pain and darkness I have experienced. Insomnia is like a black dog chasing me in a dark when the night comes, a shadow following me through my vivid and broken dream that I could not get rid of. I want to end the panic, the fear, and the hopelessness through a glorious fantasy. This collection is a true luxury of fashion with lots of pleating techniques which requires hours of delicate hand-sewing. Each piece took at least took 15 hours of hand sewing, some may be 20+. Laser cutting technology is also used here, to create customized print on silk organza with my personal writings of shouting out for help for insomnia.

INSOMNIA fabricates the intertwined relationship between glamour and pain. As I continue to struggle with severe insomnia, the collection explores my battle with sleep deprivation through the creation of enchanting femme fatale characters. Instead of lingering on the negative side effects of my struggles, the work celebrates life obstacles as a place for creative strength, as well as a vindictive journey towards insomnia that comes from pain and darkness I have experienced. 
       This collection is a true luxury of fashion with lots of pleating techniques which requires hours of delicate hand-sewing. Each piece took at least took 15 hours of hand sewing, some may be 20+. Laser cutting technology is also used here, to create customized print on silk organza with my personal writings of shouting out for help for insomnia. 
Image: LOOK 1 SPARKLING NIGHT SEQUIN DRESS
Image: LOOK 1 SPARKLING NIGHT SEQUIN DRESS
Image: LOOK 1 SPARKLING NIGHT SEQUIN DRESS
Image: LOOK 2 STARRY NIGHT ENSEMBLE
Image: STARRY NIGHT SKIRT (ENSEMBLE)
Image: STARRY NIGHT CORSET TOP (ENSEMBLE)
Image: LOOK 3 DRESS WITH THE FAN SLEEVE
Image: LOOK 3 DRESS WITH THE FAN SLEEVE
Image: LOOK 4 TRI-VERSE PLEATED LEG-OF-MUTTON SLEEVE TOP
Image: LOOK 4 TRI-VERSE PLEATED LEG-OF-MUTTON SLEEVE TOP
Image: TRI-VERSE COUTURE PLEAT SKIRT (ENSEMBLE)
Image: LOOK 5 Masquerade Dress
Image: BUBBLE DREAM DRESS
Image: BUBBLE DREAM DRESS
Image: Masquerade - Taffeta Pleated Top w/ Laser Cut Silk Organza
Image: Masquerade - Taffeta Pleated Top w/ Laser Cut Silk Organza
Image: MATRIX CHIFFON PLEAT SATIN PANTS
Image: MATRIX CHIFFON PLEAT SATIN PANTS
Image: Shooting Star Gown
Image: Shooting Star Gown
Image: LINEUP

Bio

JOYA MA'S OFFICIAL WEBSITEJOYA'S YOUTUBE CHANNELJOYA'S PERSONAL INSTAGRAMJOYA'S NFT WORKS ON OPENSEAJOYA MA OFFICIAL BRAND INSTAGRAM
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